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How do you stack up against a competitor?
Run the same AI visibility audit on two sites and see, category by category, where each one is easier for machines to read and identify.
What a comparison tells you
Both sites are fetched and scored with identical checks, so the difference is a like-for-like reading of how machine-accessible each one is. Crawlability and structured data are objective facts about each site. The brand section reflects one named AI model on one date and is labelled as such — it is a signal, not a measure of how every AI assistant describes either company.
Questions people ask
- What does this comparison actually measure?
- Both sites run through the same AI visibility audit: whether content is present in the raw HTML, whether crawlers are allowed in, whether structured data and metadata are machine-readable, and how one named AI model describes each brand. The comparison then reports where each side leads.
- Does a higher score mean a competitor ranks better in AI answers?
- No. This measures how readable and identifiable each site is to machines, which is an input to being cited — not a ranking. Nobody outside the model providers can measure actual citation share, and any tool claiming otherwise is guessing.
- Why is my comparison instant sometimes and slower other times?
- Reports are cached per domain for seven days. If both sites were audited recently the comparison is served from cache with no new fetches or model calls. A site nobody has audited lately has to be fetched and scored first.
- Can I compare any two sites?
- Any two public websites, including ones you do not own — everything checked here is what a crawler could see anyway. Private, internal and non-public addresses are rejected.